Updated: September 2009.

MARKETING 466

INTERNATIONAL MARKETING

Fall 2009

INSTRUCTOR: Jim Thayer

AVAILABILITY: by prior arrangement, or after class

TELEPHONE: 503-860-3297; 503-467-7137

EMAIL: jim.thayer@cadmusgroup.com

Schedule -Thursday Night section

Week  Date    Topic                                                         Text Assignment

Week 1 10/01 Introduction to Global Marketing                                         Ch. 1

Week 2 10/08 The Global Marketing Environment/ Regional Market Characteristics Business       Ch: 2 & 3

Week 3 10/15 Social and Cultural Environments/Political, Legal and Regulatory Environments       Ch: 4 & 5

Week 4 10/22 Global Information Systems & Market research                              Ch: 6   Quiz 1

Week 5 10/29 Segmentation, Targeting and Positioning/Importing, Exporting and Sourcing         Ch: 7 & 8 

Week 6 11/5 Global Market Entry Strategies/Brand and Product Decisions                    Ch: 9 & 10

Week 7 11/12 Pricing decisions/Global Marketing Channels & Physical Distribution              Ch: 11 & 12

Week 8 11/19 Global Marketing Communications Decisions I & 2                           Ch: 13 & 14 Quiz 2

Week 9 11/26 Strategic Elements of Competitive Advantage/Leadership, organization and CSR     Ch: 15 & 16      

Week 10 12/3 Digital revolution & E-Market place                                       Ch: 17

Week 11 12/10 Final Exam                                                         FINAL EXAM